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Marketing Your Timeshare For Resale

The need for a functional market for resale of timeshares ins rapidly increasing. Lifestyles change, children grow up, people divorce, encounter financial hardships or just get tired of their timeshare and want to sell. This has created an enormous market for timeshare resales.

The timeshare market has matured, and is much larger and more global than past years. Although the timeshare marketplace has matured, a lot of timeshare resort developers are still ignoring the secondary market and the hardships facing those who must resell their timeshare.

If the resort in which the timeshare is located does not have a viable resale program, the timeshare owner has limited options for selling his or her property. As in traditional real estate, timeshare buyers often presume that they will have at their disposal a secondary marketplace.

In excess of fifty percent of United States. timeshare resorts have no on-site resale program. The same resorts offer no resale program whatsoever and many advise against the use of other programs.

From the advent of the timeshare industry 35 years ago, up to today, owners who need to sell their property have few options. Many timeshare resorts are simply not equipped to handle resale services for their owners; and neighborhood real estate offices have neither the expertise nor the desire to enter this specialized field of real estate. Initially, the sole option for owners was to advertise it themselves or simply write the entire value of the timeshare off as a loss.

It is not cost effective for a timeshare owner to advertise the property themselves in a way that would give it enough exposure to obtain a sale. The cost to advertise in USA Today with a minimum four line, four day classified ad is $1,200.

Viable Services For Resale

Many times, without a viable secondary marketplace available, foreclosure is the outcome. The state of Florida, United States, has a very active timeshare market, perform an internet search for “timeshare resales Florida” and view your options. Projects must rely upon the owners paying maintenance fees to support its operations once the developer sells out the resort. A viable secondary marketplace is crucial to the timeshare community. In order for the industry to thrive, timeshare owners must have access to credible outlets through which they can resell their property.

The ability to resell is critical for the industry to prosper. There now exist, several options whereby owners can resell their property.

Some of the more pro-active developers and Home Owners’ Associations (HOA’s) have resale programs available on site to accommodate their owners who want to sell. However, only about 40% of resorts offer on-site resale services. The vast majority of on site resale programs do not function independently of the resort. The resort subsidizes such programs. The on site reseller often obtains a free inventory to sell, and obtains not a commission but the complete price of sale. These on-site resellers receive the marketing advantage of access to renters, exchangers and those owners who desire to sell. Many on-site resellers require that the HOA provide office space, utilities and a high visibility location. Unfortunately, this advantage in the marketplace is ultimately financed by the maintenance fees of individual owners.

It creates a conflict of interest when a timeshare broker sells on his own behalf and at the same time, takes listings from owners.

Several real estate brokers located in close proximity to resorts offer resale services. These types of brokers obtain customers from traffic going to the resort in question.

These two types of resale methods, on site and nearby real estate brokers, do work at times, but they do not accommodate the full demand for resale services. They are sometimes viable, and can produce the desired result. Sadly, they are limited to only certain resorts and certain locations. With the bulk of United States. timeshare resorts offering no onsite resale program, there is a huge unserved market.

To get assistance with reselling your timeshare property: timeshare resales To find out much more about timeshare sales come see us at: timeshare resales Florida

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Useful Information

Marketing Your Timeshare For Resale
Category Real Estate
Posted Monday, January 17th, 2011

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